The Sentaler Flagship Launch campaign aimed to promote the new Sentaler Fall Winter 2023/24 Collection while establishing Sentaler’s brick and mortar presence in Yorkville Village, Toronto. 
To support the consumers return to in-person shopping and their desire to be fully immersed in the brand experience, the primary objective was to align the store interior and exterior design with Sentaler’s established brand identity and define the Sentaler experience.

​​​​​​​Role: Creative Lead & Graphic Designer
I designed a pre-launch window vinyl design while the store was under construction—to build anticipation—a permanent window vinyl design inspired by the founder’s travels to Europe, an invitation for the launch party, video content for both paid and organic social, as well as paid ad assets. 
Pre-Launch Vinyl
Permanent Vinyl
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