SENTALER x John Tavares Collaboration
Sentaler launches an exclusive collaboration with John Tavares, captain of the Toronto Maple Leafs, in support of his charitable fund, the John Tavares Foundation. Designed in partnership, this collaboration features a limited edition, customizable, and one-of-a-kind varsity jacket, created in only 91 units—an homage to Tavares’ Toronto Maple Leaf jersey number.

Role: Creative Lead & Graphic Designer
Art Direction · Graphic Design · Logo Design
Project deliverables included an art directed photoshoot with John Tavares, to capture who he is outside of his hockey career.

To visually support the Sentaler x John Tavares collaboration campaign and launch event, I designed the collaboration logo, the varsity font, as well as the event assets, including an invitation to the launch party and the event program. 
Event Invitation
Event Program
Special thank you to the Tavares family.

Creative Director: Bojana Sentaler
Creative Lead: Nicole Melamed
Photographer: Erin Leydon
Videographer: Aaron Daniel
H&MU: Caroline Levin
E-Comm Model: Paolo Roldan
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