The Luxury Paradox
The challenge at hand was to redefine the conventional understanding of "luxury" through a skillful application of luxury theory and principles. Through these theories and principles, readers are artfully guided on a transformative journey that delves into the elevation of perception through graphic design, typography, photography, and marketing. The final product was a 110-page book with a series of 9 art directed campaigns.

Role: Art Direction · Creative Strategy · Graphic Design · Brand Identity · Typography · Book Design ·
Photography · Photo Editing · Research
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